执笔人：Manuja Peiris 国际茶叶委员会执行主⌒席
大多数↙中东国家2020年茶叶进口量也有所下降。伊朗的茶叶进口量下㊣ 降35%，制裁事件使这一情况更加严重。非洲大陆的茶叶进口量在过去几年持续增长，但在2020年下降 4%，主要是疫情导致的运输延误和物流障碍。南非是一个例←外，它的茶叶进口量有所增加。
Most Middle Eastern countries who boast of healthy per capita consumption levels also absorbed lower volumes in 2020. Imports into Iran declined by 35% last year with sanctions in place making matters worse. Imports into the African continent which have continued to grow in recent years, declined by 4% in 2020 and this is directly linked to delays of shipments and other logistical obstacles brought upon by the ongoing pandemic. South Africa was an exception with an increased intake.
Imports into Chile also grew by 17% during the year. Another market showing an increase in demand was Poland where many tea retail packaging plants function.
In China, there was no slowing down in the growth of domestic consumption during the year and yet again, a year-on-year consumption growth of more than 7.5% is noteworthy. Confirming the increasing demand for tea in the country, China has now moved up to 9th position amongst tea importing countries across the globe.
In India, it is understood that an approximate decline of 10% in out of home consumption last year owing to the pandemic has been largely offset by an increase of in-home consumption. It is also believed that the introduction of tea blends of locally-sourced herbs, fruits and flowers by start-up business ventures has also contributed positively in India. However, following the decline of production in the country, domestic consumption is known to have declined marginally.
In spite of the myriad number of challenges faced by the consumers, tea consumption worldwide continued unabated but overall global consumption in 2020 is likely to have been marginally lower than the previous year. Apparent global consumption for the year (Graph below) is estimated to be 5,879,000 metric tons against the previous year figure of 5,918,000 metric tons. China and India are responsible for 60% of this total. Led by China, Green Tea accounted for approximately one third of global consumption. However, except for China, there was no indication of a positive growth of Green Tea consumption in other countries during 2020. Turkey, Pakistan, Russian Federation, UK, USA, Indonesia, Egypt, Japan and Bangladesh are some of the other leading countries with high levels of consumption. The growth in apparent global consumption over the last 10 years is 32%.
Analysing consumption patterns across the world, it is evident that in countries where a culture of in-home consumption of tea drinking is not prevalent, overall consumption in those countries remained stagnant or declined during the pandemic. For instance, in the USA, sales at food services are known to have decreased by approximately 70%, last year.
Generally, the closure of restaurants, hotels, beverage stalls etc. over lengthy periods of time during the year resulted in reduced consumption of tea across many countries. Nevertheless, in some markets, the increase of direct sourcing of tea by consumers who were compelled to limit their visits to grocery shops and supermarkets was a positive development. With added reliance on e-retailers to source requirements during lockdown periods, some consumers are likely to be more comfortable with this new-found trend and major brands as well as relatively newer, lesser-known brands can be expected to pay more attention to this mode of sales.
2020 was an exceptional year for obvious reasons but in recent years, the growing dominance of supermarkets, which use tea as a loss-leader in their basket of goods to push sales of other products has resulted in lowering the image of tea in the eyes of consumers in many countries.In November, Kenya and UK signed an Economic partnership agreement that is expected to guarantee tariff-free access to the two markets. Kenya’s significant imports from UK include vehicles, pharmaceuticals and paper whilst UK’s major imports from Kenya include tea, coffee, vegetables and flowers.
The initiative by Sri Lanka to engage in a business to consumer (B2C) promotion campaign through a social media activity chain consisting of digital videos and web posters is a fresh move by them to raise awareness. This is understood to be as part of the proposed fresh Ceylon Black Tea promotional campaign with the ‘Lion’ logo in 12 countries, namely, The Russian Federation, Ukraine, Japan, China, Germany, Chile, Turkey, Iran, USA, UAE, Australia and Saudi Arabia.（责任编辑：admin）